Thank you to everyone who has left such kind comments recently. It’s wonderful to know that others are reading this blog.

Today I wanted to discuss marketing. Any writer who wants to write non-fiction articles markets themselves in three ways: by querying, querying, querying. Fiction writers market themselves by creating a great piece of writing and sending out again and again until it finds a home. If you have a business writing for businesses and company clients, though, you can’t just consult market lists to send out individual emails. You have to market yourself so that businesses can find you. Here are some ways that I have found useful when promoting a writing business:

 

1) Start a blog.

2) Launch a web site.

3) Have some business cards printed. Hand these out to people you know.

4) Publish articles online. Query online magazines or publish on blogs or other web sites. In your byline, include a link back to your business web site or contact information for potential clients.

5) Submit to online article directories. These directories do not pay you for your writing, but allow you to add a live link to take viewers back to your web site. Although I usually hate anything involving writing for free, article directories are a good way to promote web sites and products because these articles are often published and re-published in many online publications.

6) Get yourself in the yellow pages.

7) Register yourself with your local chamber of commerce. You may have to be a registered business to do this.

8 ) Meet other entrepreneurs at local small business events. Your local chamber of commerce and local business organizations may host a number of events aimed at small business owners. These events are a great way to meet business leaders in your community and a great way to get your business card out there.

9) Sponsor someone in a race or marathon. Have them wear a shirt with your logo, URL or contact information.

10) Have custom t-shirts designed. Hand these out to friends, family, even clients.

11) Create brochures.

12) Register yourself at online directories. Google online directories and you are sure to find many of them. Today, many businesses search the Internet more than the Yellow Pages.

13) Buy online ads. This can be very inexpensive, especially if your ads are in online newsletters. Just be sure to place your ads in newsletters where your clients may see you. If you are selling editing services, for example, consider an ad in a newsletter for business owners taking English language courses. Do not advertise in a publication for editors – the people who read the publication are not your prospective clients.

14) Buy pay-per-call ads. These online ads allow prospective clients to call you with the click of a button. You only pay for actual leads calling you, so this can be very cost-effective.

15) Buy ads in your local papers. Many small business owners read the local business section thoroughly.

16) Get your car emblazoned with your logo.

17) Cold call.

18) Send out letters to businesses who might be interested.

19) Send follow-up letters to potential clients.

20) Analyze when you get the most business. Choose the holiday just before that date and send cards to everyone you have worked with in the past. For example, if most of your business comes to you in the weeks before Christmas, send your client list Thanksgiving cards. That way, your clients will be thinking of you just as they are about to need your services.

21) Ask your current clients to recommend you to others.

22) Ask your current clients whether they know someone who might need your services. Call up these new potential clients.

23) Ask local coffee shops whether they might place your business card/brochure at the front counter. Many will.

24) Support a local charity or community event. See #9. You can often get a mention in an event’s brochure or web site just for sponsoring part of an event.

25) Hand out more business cards when you meet someone so that they can pass it on. Instead of giving someone one business card, offer them two so that they can pass one on.

26) Make friends with reporters and other media types. Getting your name on the news is great publicity.

27) Give talks or workshops. Organizations, churches, and schools all need speakers. After your talk, you can always hand out your brochures and business cards.

28) Develop an online forum. A place where people can chat about business writing is a great way to bring more traffic to your site.

29) Create an online discussion group for potential clients. This can be through email and gives potential clients a way to ask questions and get to know you.

30) Send out a newsletter. Paper or email versions both work, although with the cost of postage, email is less expensive.

31) Have your logo and contact information imprinted on something useful you can give to clients. Paper clips, pens, and mugs are all items that people tend to keep around, so if your contact information is on these items, your contact information will always be within easy reach.

32) Partner up with related businesses. Web designers and graphic artists sometimes need content for clients who want a web page put together. You might have clients asking about creating a web site. Team up with a designer and agree to recommend each other to clients.

33) Tell friends and family what you are up to. They might hear about businesses needing writers.

34) Do some market research. Where did your current clients hear about you? Which industries are your clients from? If you have success netting certain types of clients, it just makes sense to approach the same type of client when you are prospecting. Market research doesn’t have to be intimidating – just add a poll to your blog, web site, or emails.

35) Buy a radio spot.

 

Today’s leads:

 

1) http://www.fwpublications.com/careers.asp — F + W is a publishing giant with a variety of jobs usually available.

 

2) http://www.gapc.com/corporate_overview/jobs.html — GAPC is a Canadian media company. Their web site states that they are always looking for freelancers.

 

3) http://www.allianceatlantis.com/corporate/careers/ — Alliance Atlantis sometimes has content producer and writer jobs available.

 

4) http://www.algonquin.com/about/faqs/ — Algonquin books hires editorial freelancers. To find out how to apply, scroll through their FAQ page.

 

5) http://www.allworth.com/Articles.asp?ID=124 – Allworth Press has freelance opportunities for editors and indexers.

 

6) http://www.amanet.org/aboutama/hr/ — The American Management Association publishes quite a lot of materials and their job board often has at least one or two positions for editors.

 

7) http://www.jobpostings.ca/jobsearch.cfm — A general job search site for Canadians. Plenty of writing jobs here, usually.

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